Earlier this week we attended a Lenovo event and met with Matt Codrington Managing Director fromLenovo ANZ. We invited him this week to talk us through how companies sustain the circular flow in creating technology.
Want Heated Car Seats, Pay By The Month!
I can’t believe we are here when it comes to purchasing a car. The concept that the car you get will have the feature built in, but you need to pay a subscription to unlock it. Who was the marketing genius that came up with this idea?
As ideas go, i hate it. Trent came on the show and discussed what is going on, but its clear that car companies are looking at this plan as a way to offer us features in the future. I promised to include some links to do some more reading, and you can read more about the changes here –
I have asked Trent to keep us informed on this one and to point out what car companies are doing this, so maybe we can avoid them!