There Is Still A Place For the GPS
I have always thought of the next logical step for navigation software for the smartphones. These phones can do so much these days – surf the net, take videos and still pictures, and email, so why not GPS.But before you write off SatNav units such as TomTom and Navman, I still think there is a place for them in the market. Much like people thought that the TV would be the end of cinema, I believe that a dedicated GPS device is still an important tool. In fact, I have one, and have no intentions of getting rid of it, even though one of my mobile phones is an iPhone. There are a couple of reasons for this. Most GPS units have a whole lot of added value that smartphone software applications don't have. TomTom for instance has IQ Routes, which is a nifty little product that makes getting from A to B in real time a whole lot easier. Then there are the dedicated weekly updates, as well as the convenience of having the GPS always hooked up to your car. I don't fancy having to hook-up my mobile every time I go on a trip. I would also query how much battery power is drained using the software.
Finally, there is the cost. A dedicated system varies in price from $250-$650 or anywhere in between, while this new software is $100 but there has been no mention of costs with regard to paying for updates and additional features. I think there is a lot of life left in the GPS unit yet and when I talk to the big Navigation companies about where their products are going and the features they will have in the immediate future, I know there is still plenty of life there still to be found.
About Charlie Brown
Charlie Brown is one of Australia's foremost commentators on consumer lifestyle technology. He publishes, produces and hosts CyberShack, is Channel 9's technology expert, and hosts Life & Technology and 2GB and NewsTalk 4BC.
Charlie is able to communicate, educate and inspire a huge audience, without confusing technological jargon.
Life & Technology is on the air Sunday mornings at 10am on 2GB and NewsTalk 4BC.